Past, Guzhen lighting industry to "sell products" mainly, now, lighting styles every two or three weeks update a group, and gradually realize from "sell products" to "sell creative" "sell design change; past, Germany, Italy and other European designers or design agency that town, I can only copy, for cooperation dismissive. Now, as long as they go to my town on a circle, will be the town's lighting industry, the operation mode of the shock.
All these changes, thanks to the ancient town of innovation driven strategy. For the promotion of a new round of industrial transformation and upgrading, Zhongshan city has a clear idea: innovation and industrial town". This town and I in recent years for the development orientation of the lighting industry agree without prior without previous consultation. Town Party Secretary Liu Jianhui pointed out, grasping innovation is the development of grasping, seeking innovation is to seek the future".
In recent years, the town to pay close attention to patent applications, encourage enterprises to cross-border development and other initiatives, with bright lights to illuminate the road of innovation in Zhongshan lighting industry.
The government set up the stage
The patent application is compressed to 10 working days in half a year
As the first single industry intellectual property rights quickly mechanism, the intellectual property rights of China Sun Yat Sen (town) rights center has from the simple mediation function to provide comprehensive, public services, intellectual property litigation, arbitration, law enforcement and to apply for a patent, patent management, expert consultation.
In this regard, Hou Yumei, director of the centre for rights will be its image as a metaphor for the VIP passage: "before applying for a patent, the enterprise need six months or even a year's time, infringement of patent cases closing time also need half a year or so; rights center after the establishment, the enterprise through the channel to accelerate, apply for patent time relationship for 10 working days, a violation of patent cases closing time was shortened to within 1 month.
Patent applications and rights of the "lightning speed" set off the climax of my town enterprise application. In this regard, the director Hou also said that "rights center before the establishment, Guzhen lighting enterprise every year to apply for patent number at around 1000 pieces; rights center after the establishment, the ancient town of patent application number per year over year showed a double-digit increase, 2015 patent applications reached 6588, we strive to 2018 to break 10000."
It is reported that from 2011 to November 2015, the amount of patent applications in our town a total of 22318, 2015 to the end of 12, a total of 2827 pieces of design patents by the rapid licensing channels. The amount of patent applications, the amount of authorization for 4 consecutive years ranked first in the city.
For enterprises
Test the water to achieve cross-border development of new areas
Affected by the global economic downturn, at present, many enterprises in Zhongshan all have a sense of crisis, intends to in 2016 by pioneering new areas and new markets, and strive to "turn the corner".
OPPLE lighting is a town, a collection of R & D, production and sales in one of the integrated lighting enterprises. This year the company plans to produce light based on the original, to increase the "new Asian Wind" the development of Chinese style lamp products, through the development of new markets to stimulate the vitality of enterprises. To export the Aru Rimini lighting and HUAYU lighting companies, plans to accelerate the pace of development of domestic markets in 2016.
Town another well-known enterprises Qilang Lighting Factory Co., Ltd. is also being explored by "virtual environment" system, home decoration "one-stop" buy to provide convenience for the consumers.
The Company Town Center Store Manager Sun Nana on this mode of market prospects are very good:
"Customers to Huxing map, structure, size and other information to us, we let the customer through the computer system to see home products on the home 3D effect, can not be replaced immediately.
First of all, this is a producer consumer direct docking mode, all the accessories can be through the ex factory price package, maximum Rangli consumers; secondly, adorn article collocation scheme to realize "one-stop" solve, dispense with intermediate design fee. Furthermore, traditional with 3 days time to pick a good household ornaments, now half a day can solve, save time and effort. "
Town, deputy secretary of the Party committee, mayor Wei Hongrui said the concept of cross-border development of enterprises:
"Philosophy of development of cross-border can help enterprises in the economy under the new normal 'attack', with a more positive attitude to meet the challenges and opportunities in the market."